Design & Development of Traditional & Sustainable
Contemporary Women Wear
Volume 4 - Issue 2
Y Jhanji*
- Department of Fashion & Apparel Engineering, The Technological Institute of Textiles & Sciences, India
Received:July 05, 2021 Published: July 13, 2021
*Corresponding author: Y Jhanji, Department of Fashion & Apparel Engineering, The Technological Institute of Textiles & Sciences,
India
DOI: 10.32474/LTTFD.2021.04.000183
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Abstract
The textile and garment industry in spite of its contribution to country’s GDP and employment avenues is also responsible for
environmental pollution owing to hazardous effluents, landfills and wasteful practices in textile supply chain. The need of the hour
is thus switching over to conventional manufacturing processes, use of organic fibres, natural dyestuff, adoption of sustainable
principles and approaches like upcycling and recycling at each manufacturing process to avert any deleterious environmental
impacts. Furthermore, there is an ardent need of giving impetus to indigenous traditional textiles and crafts so that the rich legacy of
traditional textiles and fine workmanship is not merely restricted to means of livelihood for skilled artisans. The fashion designers in
the pursuit to revive traditional textiles and to support artisans have been working in close association with artisans and switching
over to sustainable raw material procurement and manufacturing practises. Accordingly, designers have been utilizing recycled,
upcycled materials, sustainable fibres in their collection and garnering inspiration from the lively, mythological and colourful
motifs of these beautiful art forms to design and develop a gamut of high-end artifacts, apparels, home textiles and accessories with
amalgamation of traditional and contemporary look in design collection. The present study was therefore undertaken to identify
the preferential traditional techniques along with consumer acceptability for recycled and upcycled apparels and accessories. The
design collection comprised of varied styles of eco-friendly, sustainable apparels and accessories like fit and flare dress, crop top,
sando top, handbags, fashion jewelry, hats, scarves and footwear utilizing surplus, unsold fabrics of short yardage collected from
local fabric vendors and encouraging female faculty and students of nearby regions to drop their unused clothing and accessories
in drop boxes for collectibles positioned outside the institute. The design collection was intended for female millennials who prefer
a casual look in office wear, seeking traditional appeal with a modern twist but shy away due to exorbitant prices of authentic
handcrafted pieces of workmanship. The clothing was designed taking inspiration from structured and unstructured interview
schedules, field visits to local markets selling traditional textiles and promotional hubs for artisans works like Suraj Kund Crafts
Mela, Hunar Hatt, Delhi Hatt. The cost evaluation of designed end products revealed that the production cost was quite low as all
the raw materials ranging from fabrics to trims and notions were upcycled and recycled.
Keywords: Artisans; contemporary craft; eco-friendly; sustainable; hand painting; madhubani; motifs; revival; stencils; traditional
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